The Iconic Little Chef is the character that graces the billboards of all Little Chef restaurants around the UK. For those who don’t know, Little Chef was the first roadside ‘diner’ in the UK that catered to families rather than truckers and bikers.
Prominent since the 70’s, the Little Chef logo has stayed true to the original, albeit a slight re-vamp to keep it up to date. Charlie has a lightweight ABS head and cotton drill uniform. Wearing his familiar chef’s hat, Charlie is a regular at Little Chef restaurants up and down the country.
In marketing, brand mascots hold a unique position: a professional mascot leaves a lasting impact on consumers, reinforcing brand recognition, creating emotional connections and encouraging brand loyalty.
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“I wanted to take this opportunity to thank you for your ongoing service.
Our mantra at Dragons Rugby is to surround ourselves with good people and partners and you are certainly one of those.
‘We appreciate you going the extra mile when it comes to your service and meeting our tight deadlines.
‘Thanks for our latest addition and as always, your products are first class.”
Mike Sage
Dragons Community Manager, November 2021
Despite the personal struggles faced throughout the Pandemic, extraordinary kindness and community spirit has shone through.
The tourism and leisure industry has been hit the hardest but thousands of talented UK makers have put their furloughed skills to good use by producing entirely different products to help the keyworkers who have been vital in fighting Covid-19.
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In the wake of the coronavirus outbreak, personal hygiene has become a focus. Frequent handwashing is being encouraged, and masks are becoming more commonplace in day-to-day life.
As we slowly move towards the new normal, with theme parks in several countries beginning to re-open, what does this mean for your mascots?
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From Gareth at Charades Theatrical Costume Hire
“We have worked with Costumes with Character multiple times and each time we have been thrilled from start to finish. 
Each character we have ordered has been of incredible quality and detail and have been well received by everyone who sees them. All of the staff are incredibly helpful and a delight to work with and no doubt we will be using them as often as we can again in the future.”
Nando’s contacted us and asked if we could tender for their chicken suit. “Make it fun, larger than life, durable, high quality and within budget”
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