A brand mascot like Loafie is perfect to get your message out there, promoting Diabetes UK and Seriously Low Carb along the 26.2 mile marathon route.

PLEASE NOTE: This specific costume is not for sale or hire. It is subject to copyright and is here for your inspiration only.


We worked with Seriously Low Carb and Keeto life to create their Loafie brand mascot character. Loafie took part in the London Marathon 2021.

Ensuring a comfortable fit for the character, we recreated a loaf of Seriously Low carb bread and sublimation printed the cover of the costume to recreate the look.

Find our more about their runner’s experience here on our blog.