He was produced for Lego Retail stores in Germany and was given the name “Tom”. The character costume is used for promotions and marketing events in Lego stores. He wears a Lego store employee uniform and a laminated vinyl name badge in Lego’s distinctive yellow and black colours. He has the Lego logo embroidered on his left hand side at the front and a larger logo embroidered on his back. He is made from pantone-matched fleece and appliquéd vinyl.