After the roaring success of the 1966 World Cup and its pioneering mascot World Cup Willie, Birmingham City decided they needed a character of their own to help entertain the fans and lift spirits around St Andrews.
A London-based agency was commissioned to come up with the design and by the end of 1966, Beau Brummie was born.
In 1997, Beau made his first furry appearance on the sidelines and hasn’t looked back since. A facelift in 2010 brings us to the current version of Beau who now parades the sidelines with his new female companion Belle.
A half-fur costume, Beau also consists of a lightweight ABS head.
In marketing, brand mascots hold a unique position: a professional mascot leaves a lasting impact on consumers, reinforcing brand recognition, creating emotional connections and encouraging brand loyalty.
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“I wanted to take this opportunity to thank you for your ongoing service.
Our mantra at Dragons Rugby is to surround ourselves with good people and partners and you are certainly one of those.
‘We appreciate you going the extra mile when it comes to your service and meeting our tight deadlines.
‘Thanks for our latest addition and as always, your products are first class.”
Mike Sage
Dragons Community Manager, November 2021
Despite the personal struggles faced throughout the Pandemic, extraordinary kindness and community spirit has shone through.
The tourism and leisure industry has been hit the hardest but thousands of talented UK makers have put their furloughed skills to good use by producing entirely different products to help the keyworkers who have been vital in fighting Covid-19.
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In the wake of the coronavirus outbreak, personal hygiene has become a focus. Frequent handwashing is being encouraged, and masks are becoming more commonplace in day-to-day life.
As we slowly move towards the new normal, with theme parks in several countries beginning to re-open, what does this mean for your mascots?
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From Gareth at Charades Theatrical Costume Hire
“We have worked with Costumes with Character multiple times and each time we have been thrilled from start to finish. 
Each character we have ordered has been of incredible quality and detail and have been well received by everyone who sees them. All of the staff are incredibly helpful and a delight to work with and no doubt we will be using them as often as we can again in the future.”
Nando’s contacted us and asked if we could tender for their chicken suit. “Make it fun, larger than life, durable, high quality and within budget”
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