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Don’t furlough your mascot!

Five ways to keep your mascot working hard for you during lockdown

With our 6th week of lockdown in the UK just beginning, many mascots have been put to one side temporarily. However, this doesn’t have to be the case!

Mascots are a fantastic marketing tool, and social media platforms are providing the perfect solution to the issue of not being able to interact in person (or costume) with your target market.

Don’t be forgotten! Keep your brand at the forefront of your customers’ minds and ensure your business is ready to hit the ground running when the UK economy starts to re-awaken.

Here are five ways to help you to get the most out of your costume during lockdown.


1

Tik Tok: this video sharing app is the fastest growing social media platform in the world, with many people taking to the internet to showcase their dancing skills.

Polish up your dancing paws and give the “Oh na na na” challenge a try!


2

Instagram: this is a great platform to really promote the visual side of your brand.

Brand colours, photo montages, short videos and teasers leading up to announcements or events such as giveaways are a great way to build up excitement about your company and control your target audience’s impression of your brand. Don’t forget to use a hash tag or two to help your posts to reach your ideal customers!


3

Facebook

Frequently used to quickly communicate with and encourage engagement directly with your followers, many of our customers have taken the opportunity to create a Facebook page for their character, giving the furry face of their brand a voice with which to engage customers. The great thing about this platform is that you can post statuses, polls, photos, videos and you can share or like other people’s posts, increasing your reach.


4

Out and about (safely)

We’ve heard about several of our customers wearing their characters out in the streets to boost the morale of their local communities and raise money for good causes. We’ve seen wonderful feedback on their social media pages about this and it’s so heart-warming to see character costumes helping to give so much back to those in need during these challenging times.


5

Take the chance to pause and give your character the day off.

We are always so busy and often character maintenance is at the bottom of the “to do” list.
We have a skilled team on hand to professionally clean and repair your costumes, provide replacement parts and get the ball rolling on new designs or costume elements to help you to plan ahead and give you the edge over your competitors.

If using your character for promotions during the ongoing Coronavirus pandemic, to minimise any risks, we would strongly recommend that your costume is worn by one person only. We have the “wear and care” instructions for all of our character costumes on file, so please get in touch if you need a copy.
The majority of our characters can be machine-washed, and our ABS vac formed heads can be wiped down with disinfectant.

 

Stay safe and do keep in touch and let us know what your characters have been up to!

 
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