It is so important for charities to increase awareness of the cause they support and many assume that a professional, high-quality mascot is beyond their budget.
We understand that mascots are a vital, eye-catching tool, which help to raise the profile of a charity, encourage fundraising and help them to stand out at a busy event. Mascots provide an instantly recognisable face for your brand, and help you to be instantly recognisable at events. We want every charity to have this opportunity and this is why we are keen to regularly support charity with a yearly costume donation to the charity of our choice, and special discounted rates, no matter the size of the organisation.
Charities we work with include: BBC Children in Need, Macmillan, Millie’s Trust, Soi Dog Foundation, Merlin’s Magic Wand, Cancer Research UK, Claire House Hospice, Francis House, Children’s Adventure Farm Trust, The Christie and Zoe’s place to name a few.
We recently donated a character to Forget Me Not Children’s Hospice, Huddersfield, just in time for Christmas.
Fundraiser Lynsey Marshall reached out to us via our website:
“…As a local charity relying heavily on charitable donations from the community – income generation is our number one focus outside of the care delivery aspect.
Building awareness and engagement at our events across West Yorkshire is of upmost importance and the one thing we hugely lack in comparison to other charities is a mascot…Being a small charity with an equally small budget – I wondered if this is something you might be able to help us with …”
Forget me not children’s hospice is based at Russell House in Huddersfield. The hospice provides respite for patients, carers and siblings as well as offering support for families in their own home.
“Our vision is for a world in which children and young people no longer face life-shortening conditions. And until that day comes, our mission will always be to offer them, and their families, as much support, love and laughter as they can handle.
Time after time, people who meet us tell us they’re astonished that a children’s hospice could be so happy. The day we stop surprising people like this will be the day we put our coats on and go home. We believe in creating joy, holding onto it, and spreading it – and yes, you can do that in a children’s hospice.”
As with many charities the majority of their support comes from donations. They only receive 3.3% of their income from the government. As such they frequently hold fundraising events to enable them to raise the funds they need to continue to provide the Yorkshire area with outstanding support. We set about designing an eye-catching character, based on the charity’s logo – a flower. We also noticed that they sold a small bear online and produced two further designs, one with a branded T-shirt and one with their signature branded purple hoodie. The designs and fabric samples were sent over to Lynsey and the families at the hospice picked their favourite.
Meet Russell The Bear!
Russell is ready in time for Christmas and was launched at the charity’s annual “Little Lights” Christmas event on 2nd December. This is an event that brings together bereaved families to celebrate, remember and reflect upon their loved ones’ lives. The feedback we received from the charity, patients and supporters was wonderful, with many taking to social media to comment on the charity’s new, cuddly mascot. He was the star of the show, with Lynsey telling us:
“He was amazing, he went down an absolute storm…as soon as he came out the event came to life!”
The charity plan to feature Russell at upcoming fundraising opportunities and events such as bag packing, their Santa’s grotto at Trinity Walk Shopping Centre and their annual Huddersfield Colour Run. You can support the valuable work Forget Me Not children’s hospice does, read more about their events and keep up with Russell’s appearances on their website.
We were delighted to work with Forget Me Not Children’s Hospice and know that Russell will work hard throughout the community to encourage many donations.
If you need a character for your charity we’re here to help. Call us on 0161 442 8740 or email to really get your brand noticed at an affordable rate. If you already have a CWC charity costume who is in need of a refresh, take advantage of our refurbishment service. We offer a special discounted rate for returning CWC-made charity costumes. Our team will fully clean and repair your character costume, bringing it back to an excellent standard ready to fundraise for you again.